Consumerism And Self Worth: Part Two

When we examine the products we consume the most as a society, it becomes clear that the way the system must be designed in order to keep consumers coming back is to provide a constant turn over and progression of products. The heaviest consumption is that of food products, followed by clothing, beauty products, the latest technological advances, and other services.

This progression of products can be seen very clearly when we examine the fashion industries as we did in Part One: Media & Beauty Trends last week. For women in particular, the beauty industry has constructed an amazing scheme to keep us reaching for our wallets.

Consumerism And Self Worth: Part One

Oh, the glorious beauty trends of the 2000’s – sparkly lip gloss, crimped hair, spiked and bleached hair, thin eyebrows, soul patches, Spartan-esque abs, belly button piercings, and boob jobs.

My personal favorites I’d seen in my early teenage days were the layered polos with happily flaunted popped collars, decorated and doodled upon converses in all their colorful glory, and god did I want a hideous ruffled mini skirt. Who else is feeling way too grossly nostalgic right now?

Examining these fashion trends of the 2000’s, which were questionable at best, it begs the question, who comes up with this stuff?